pure selflove.

take time for the most important person: you.

feel the glow

your grandma was right.

simple, natural, effective — no cream can replace it.

prove it yourself

turn bad hair days into good ones.

more than function. more than styling. brushes built to empower you.

shop the real deal

grooming, upgraded.

crafted for men who care about more than looks.

get yours now

featured picks:

QUOALA® round blow-dry brush (20 mm) – 100% natural bristles – made in Germany & FSC certified wood

QUOALA® round blow-dry brush (20 mm) – 100% natural bristles – made in Germany & FSC certified wood

CHF 38.50 CHF 28.50
QUOALA® beard brush – 100% natural wild boar bristles – FSC pearwood – made in Germany

QUOALA® beard brush – 100% natural wild boar bristles – FSC pearwood – made in Germany

CHF 27.50

certified. honest. transparent.

FSC-certified wood

beech & pearwood from certified forests – fair and sustainable.

GOTS-certified fabrics

soap bags with the strictest textile standard – chemical-free and fairly made.

made close to you

crafted in Germany & Italy – local materials, fair conditions.

EMAS-certified partner

Our site with Europe’s toughest eco standard – fair and transparent.

real natural bristles

wild boar, horse, or pig bristles – no nylon, no plastic & cruelty free.

vegan alternatives

tampico fiber – plant-based, powerful, and plastic-free.

plastic-free by design

we avoid plastic & chemicals – pure for you, lighter for the planet.

back to earth

built to last, then made to decompose naturally – except small parts like bands.

body care.

5 products

hair care.

5 products

hand & foot care.

4 products

man care.

10 products

love is....

..spending time with the person you love.

love is....

..time with the persons you love..

love is...

..connections that strengthen you.

but most importantly...

love is the love you give yourself.