QUOALA - Our founder

Gregory Basmadjian is a proud Swiss entrepreneur with a rich background, reflecting his Luzern upbringing and Belgian education. Since settling in Zurich in 2000, his entrepreneurial aspirations have taken an unconventional but highly purpose-driven path.

Rejecting the commonplace options like dropshipping or FBA (fulfilled by Amazon), Gregory embarked on a quest for quality and sustainability. He sought local European producers who shared his commitment to ethical practices and environmental responsibility, leading to the founding of QUOALA in 2021.

But QUOALA is more than just a business to Gregory; it's a manifestation of a vision where high-quality products are made with respect for both people and planet. By partnering with local producers, reducing the carbon footprint, and emphasizing fair labor practices, QUOALA has come to stand as a symbol of a sustainable future where quality and conscious living are within everyone's reach.

Join Gregory and the QUOALA team on this remarkable journey towards a new definition of wellness, where quality, sustainability, and local craftsmanship are not just buzzwords but the very essence of a brand committed to making a real difference.

Experience the unique approach that QUOALA offers, and see how one man's dedication to values over trends can reshape the way we think about our everyday choices.